July 2010
4 posts
5 tags
Quality is key!
When it comes to social media integration, always consider your customers. Are you bringing value to their online experience, or are you spamming them to oblivion with the equivalent of ‘junk mail’? Its time to think outside of the square.
Find that amazing, differential or innovative aspect of your product or marketing campaign and develop your sharable content around this key point!
...
12 tags
'Facebook Ads Guide' Review
Jonathan Volk has written an eBook entitled the ‘Facebook Ads Guide’ which ultimately focuses on how to drive traffic and in turn, make money by selling products using Facebook as an advertising platform.
We continue to identify time and time again that the absolute key to success online is through increasing traffic and I found that Volk has illustrated this in a particularly clear...
This is why Old Spice's marketing is genius...
Old Spice has been on a video recording rampage, recording personalised video responses from the ‘Old Spice Guy’ to almost 200 people who’ve posed questions on Twitter, Facebook and YouTube.
The ‘Old Spice Guy’, a cult hero, has been known widely since he first recorded a television advertisement for the brand in early 2 010.
The company has gone on to leverage their campaign by using the...
“Social media is not about online at all. It’s about the same human interactions...”
– Futurelab (via digital-media-diva, infoneer-pulse)
June 2010
5 posts
The 2 people you will probably ask to help you...
Your web designer
Whilst he/she might be great at HTML, Java and CSS, it’s unlikely that your code monkey really knows how you can creatively implement social media strategies. Many designers and developers are now adding social media into their service offering out of fear of losing clients to social media firms. If this is you, you are doing a great injustice to your clients! Why not try to set...
5 tags
10 tags
WWDC Round-up! iPhone 4 (iOS4) and more!
Steve Jobs opened WWDC 2010 with his usual hour and a half keynote address to media and developers and today’s exciting session didn’t disappoint.
Steve first touched on the iPad, announcing that 5 of the 6 biggest book publishers in the USA will be distributing books for the iBook store for iPad. In addition to this, he announced that PDF support has been added for both iPad and...
5 tags
May 2010
5 posts
4 tags
Facebook... The ongoing saga...
The bashing of Facebook continues amidst a series of privacy changes. Today, being the official ‘Quit Facebook Day’ reached only 25,000 like minded people, representing just 0.006% of their estimated 400 million users. Whilst this number isn’t necessarily representative of the actual number of people who will leave the site today, it is unrealistic to believe that this will create even a bump in...
4 tags
5 tags
5 tags
Facebook.. A horrible and painful death..
So in a period of just a few weeks facebook has gone from being one of the greatest, best, most popular social networking websites to one of the more infamous..
See, Mark Zuckerberg is NOT a good CEO. He is a great visionary, perhaps an even better developer, but when it comes to guiding staff and providing products to consumers, he makes excruciatingly poor decisions.
No one knows what’s...
5 tags
April 2010
3 posts
10 tags
The Facebook Mission – A Social Experiment
Time and time again articles are published whereby the results of social media integration prove significant gains for companies who implement a new online strategy WELL. Time and time again, companies still manage to ‘do it wrong’.
I find that I am continually telling people/consultants/companies that there are better ways of ‘doing it’ ie: marketing, ie: spreading the word, ie: using social...
6 tags
The Apple iPad.. An Updated Thought Process
I was quick to jump on the iPad bandwagon when it was first announced and have been pleasently surprised as the hype of the release has begun to slow down.
Given I don’t have access to one personally, I am unable to provide my thoughts on the actual product, but the marketing and PR around the device has been pretty amazing.
Apple stood by their guns and released the product they planned....
March 2010
1 post
WatchViral Marketing at its Finest!
Martin Sargent posted a video on his Twitter last week, which is truly one of the most amazing methods of viral video marketing I’ve witnessed online in a long time.
Anyone with experience in online video production and promotion, has witnessed various shameless attempt by many at creating the next iconic viral video by doing something ‘different’. I think the...
February 2010
5 posts
The Day Console Gaming went ONLINE!
I picked up a copy of FIFA 10 for Xbox 360 to check out the online content/play ability, and have been pleasantly surprised.
EA Games have really pulled together to develop a game which allows true online, social gaming.
Log in to LIVE on a Wednesday and all of your game specs are updated based on the latest round of games from the weekend prior.
All EA need to do now is establish...
“You know how I know the recession is over..? I just saw a new porche drive past...”
– Me
The Apple iPad, a PR Disaster!
So it’s a week after the first announcement and I don’t know if I have ever heard of a companies product get as bashed as I have the iPad pre-release. Apple need to step in quickly and hose down these fires to prevent potential customers being deterred before the product even hits the shelf.
See, PR is everything. An ideal recent example is that of Windows Vista, which was dramatically improved...
January 2010
5 posts
Sabre Corporation's Acquisition of Dunder Mifflin...
I just stumbled upon this link to the Sabre Corporation’s ‘official’ website http://www.sabre-corp.com/.. They even mention a potential acquisition of Dunder Mifflin.
Really?! They are taking this, this seriously?
Amazing marketing, Amazing social media integration.
NBC, I applaud you!
“A lot of companies have chosen to downsize, and maybe that was the right thing...”
– Steve Jobs (current Apple CEO)
Official Review - iPad
So last night (27th January) Apple announced the brand new, highly speculated iPad. As anticipated for several years now, this tablet PC is basically an overweight iPod touch with a dumbed down version of OSX (similar but different to the iPhone).
However! The device looks sensational, the LED screen makes for incredible HD video, the multi-touch functional screen will make navigating...
Developing Your Business - A 5 Part Series
So I wanted to develop a few simple points which I’ve learned over recent years.. Click any of the following links for more on each of the topics!
Lesson 1 - Paying for good people
Lesson 2 - Innovation
Lesson 3 - Picking your market
Lesson 4 - Developing your USP
Lesson 5 - Complacency
As always, please don’t hesitate to contact me with any input you might have via any of the...
Developing Your Business - Lesson 3
So many times I’ve heard a company say that they can achieve sales of 1 – 3% of all Facebook users or 0.5% of all of Google’s visitors. These aren’t real numbers because you don’t know who that market is (or even) how to reach that entire market (sometimes ‘social media’ just isn’t enough).
The first step to marketing is to determine who you want to target (modestly) with specific criteria. A...
Developing Your Business - Lesson 5
Lesson 5 is about complacency.
It doesn’t matter if you’re Google, Microsoft, or the local jeans store, if you aren’t moving forward, you’re moving backwards.
Being an ‘industry leader’ does not concrete future success. Whilst it’s true that it is far more difficult to win consumers over an existing, dominating company (eg: Google vs. Bing), ultimately the company with the best product/services...
Developing Your Business - Lesson 4
A USP (Unique Selling/Service Proposition) is the energy that develops the foundations of a businesses focus and ultimately the success it achieves. The ultimate goal of any USP is to have potential consumers relate to the product and create brand recognition.
In order to create your USP it’s important to break down what this actually means…
Unique - It clearly sets you apart from...
November 2009
4 posts
Developing Your Business - Lesson 2
I just wanted to talk briefly about innovation. Many organisations which have been around for a short to medium period of time don’t plan to innovate and find themselves as being reactive towards competitors rather than proactive.
The truth is, that innovative organisations survive!
We know how easy it is to come up with an idea and sell it, but when push comes to shove in competitive...
Steve Jobs: CEO of the Decade →
Developing Your Business - Lesson 1
This message goes out to all managers, CEO’s and director’s of any professional organisation…
Business MUST innovate to SURVIVE! There is no simpler message! If you want to succeed, you need to be the best in your industry!
Today’s lesson: PAY $ FOR GOOD PEOPLE!
If you pay bananas, you get monkeys! Management should never need to feel threatened by quality employees because they should bring...
June 2009
10 posts
96.5 are legends for playing Taylor Swift - White Horse on a Saturday night whilst everyone else is playing bad techno…
RT @tonyhawk: 4am is a bad time either way you look at it. You either stayed out too late or woke up too early.
New tweetdeck for iPhone is honestly amazing…
iPhone OS 3 Update failed… Now have to restore iPhone… Nervous that I’ve lost things………
New tweetdeck for iPhone = amazing.. And it’s free!!
So… iPhone 3G S.. Pretty please #squarespace
Very impressed by Apples WWDC announcements… Seems like a big FU to palm.. Loving the competition though… I need to move to San Fran…
“My niche has been identified.. Consultation to big business in regards to...”
May 2009
18 posts
Posted a photo of a hilariously wrong sign today.. Do you get it?? See it at www.mattkelly.com.au
http://twitpic.com/5a4qv - Check this out! Hilariously wrong.. Get it?
Pretty happy to see #ausbudget09 and #budget09 in twitters ‘trending topics’… It took a while, but we got there…
Does anyone following #budget / #ausbudget09 have the official papers hosted not on the gov’ts server? Would be handy to DL PDF copies…
budget.gov.au is having massive, massive server problems… Maybe national broadband spending > :) … #budget #ausbudget07 #budget09