January 2010
5 posts
Official Review - iPad
So last night (27th January) Apple announced the brand new, highly speculated iPad. As anticipated for several years now, this tablet PC is basically an overweight iPod touch with a dumbed down version of OSX (similar but different to the iPhone).
However! The device looks sensational, the LED screen makes for incredible HD video, the multi-touch functional screen will make navigating...
Developing Your Business - A 5 Part Series
So I wanted to develop a few simple points which I’ve learned over recent years.. Click any of the following links for more on each of the topics!
Lesson 1 - Paying for good people
Lesson 2 - Innovation
Lesson 3 - Picking your market
Lesson 4 - Developing your USP
Lesson 5 - Complacency
As always, please don’t hesitate to contact me with any input you might have via any of the...
Developing Your Business - Lesson 5
Lesson 5 is about complacency.
It doesn’t matter if you’re Google, Microsoft, or the local jeans store, if you aren’t moving forward, you’re moving backwards.
Being an ‘industry leader’ does not concrete future success. Whilst it’s true that it is far more difficult to win consumers over an existing, dominating company (eg: Google vs. Bing), ultimately the company with the best product/services...
Developing Your Business - Lesson 3
So many times I’ve heard a company say that they can achieve sales of 1 – 3% of all Facebook users or 0.5% of all of Google’s visitors. These aren’t real numbers because you don’t know who that market is (or even) how to reach that entire market (sometimes ‘social media’ just isn’t enough).
The first step to marketing is to determine who you want to target (modestly) with specific criteria. A...
Developing Your Business - Lesson 4
A USP (Unique Selling/Service Proposition) is the energy that develops the foundations of a businesses focus and ultimately the success it achieves. The ultimate goal of any USP is to have potential consumers relate to the product and create brand recognition.
In order to create your USP it’s important to break down what this actually means…
Unique - It clearly sets you apart from...