Are you LIVING OUTRAGEOUSLY?
9th December 2011
Living Outrageously is an experiment between my good friend Dave Thompson and myself. In essence, this is a video podcast (bi-weekly currently, to be weekly long term) which is targeted at demonstrating to the web based Gen Y community just…
How to take control of the latest non-traditional branding tool
9th October 2011
Prior to the online move for promotion and marketing in the late 1990′s, companies had been able to constantly hard-promote and hard-sell their products, however the impact of social media in the past few years has changed the way the…
Apple Announces iPhone 4S!
4th October 2011
At 3:05am Brisbane time on the 5th of October (10am Pacific Time), Tim Cook took to the stage as CEO of Apple for the first time. His focus for the first 40 minutes acted as an update on Apple’s performance…
The Time to Participate in Social is Now (if not years ago!!)
14th September 2011
Expanding your business using Social Media allows consumers to integrate and participate with the brand in ways never witnessed before. Gone are the days where a company’s perception is crafted by public relations experts through television, magazines, radio and newspapers.…
The Importance of Quality
4th August 2011
When it comes to social media integration, always consider your customers. Are you bringing value to their online experience, or are you spamming them to oblivion with the equivalent of ‘junk mail’? Its time to think outside of the square.…
The Journey – From Concept to Execution
10th April 2011
I’ve got a story that illustrates how compelling content + social integration = outstanding outrageousness!
4 weeks ago I broke this world record with a good friend of mine, Dave Thompson. Since then, life spiraled out of control. We…
It’s on in Texas!
10th March 2011
Ladies and Gentlemen, I can’t believe I’m saying this but the stars aligned and we are heading to Texas in less then 48 hours.
See, after breaking our most recent world record, the world’s longest high five, we’ve been…
This is why Old Spice are Amazing Social Media Marketers
20th July 2010
Old Spice has been on a video recording rampage, recording personalised video responses from the ‘Old Spice Guy’ to almost 200 people who’ve posed questions on Twitter, Facebook and YouTube.
The ‘Old Spice Guy’, a cult hero, has been known widely…
