Matt Kelly

The blog of a Student, Employee, Designer, Developer, Entrepreneur and Technophile...


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Thu Nov 12

Innovation… www.mattkelly.com.au

Developing Your Business - Lesson 2

I just wanted to talk briefly about innovation. Many organisations which have been around for a short to medium period of time don’t plan to innovate and find themselves as being reactive towards competitors rather than proactive.

The truth is, that innovative organisations survive!

We know how easy it is to come up with an idea and sell it, but when push comes to shove in competitive markets, research and development practises become vital.

Its good and well to know that organisations must adapt, but taking the right step to change is crucial. When implementing change, forcing percieved negative (even if not intended) change can destroy relationships with the most important stakeholder of the company - the loyal customer.

So where to from here, look at your product/service range. Are these products ahead of your competitor’s? Are you the industry standard? What could YOU do to make the experience better for your consumer?

It might be as simple as additional communication with clients, however it could be as complex as changing the technical tools used to to develop a component of a product. Whatever it is, manipulating your product to suit the developing target market is an extremely worthwhile task.

Any comments, feel free to email me using the button on the right.

Sat Nov 7
leo:

Checkmate (via shimsD700)

Amazing marketing…

leo:

Checkmate (via shimsD700)

Amazing marketing…

Wed Nov 4

Blogged about hiring good people! Lesson 1 in business… Mattkelly.com.au.. Might make these lessons a regular thing..

Developing Your Business - Lesson 1

This message goes out to all managers, CEO’s and director’s of any professional organisation…

Business MUST innovate to SURVIVE! There is no simpler message! If you want to succeed, you need to be the best in your industry!

Today’s lesson: PAY $ FOR GOOD PEOPLE!

If you pay bananas, you get monkeys! Management should never need to feel threatened by quality employees because they should bring value on their own right! Those who are threatened are even easier to weed out! Sounds simple?!

Having GOOD people who are well positioned ensures development, innovation, sustainability! Let alone the succession planning opportunities!

If I was managing a mature business with the opportunity invest, I’d diversify my product range through purchasing a series start ups in their infancy and taking advantage of not only the benefit of new product, but also the knowledge of employees! Young, motivated CEO’s are often actively searching for an opportunity to sell and move on. Giving these people a chance to innovate as employees ensures benefits beyond day to day management!

That’s this lesson done, think about it!

Mon Nov 2
Just realised how long it’s been since I blogged! Looks like I need some new material!
Sat Jun 20

96.5 are legends for playing Taylor Swift - White Horse on a Saturday night whilst everyone else is playing bad techno…

RT @tonyhawk: 4am is a bad time either way you look at it. You either stayed out too late or woke up too early.

Fri Jun 19

New tweetdeck for iPhone is honestly amazing…