Matt Kelly on Digital Strategy

Sabre Corporation’s Acquisition of Dunder Mifflin Paper Inc.

I just stumbled upon this link to the Sabre Corporation’s ‘official’ website http://www.sabre-corp.com/.. They even mention a potential acquisition of Dunder Mifflin.

Really?! They are taking this, this seriously?

Amazing marketing, Amazing social media integration.

NBC, I applaud you!


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