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Firstly a marketer, I'm a digital strategist and content creator. I love engaging communities and building properties that inspire action.

I'm the co-founder at Just Media Design, I've worked for a Silicon Valley Incubator, I co-host the iTunes #1 podcast Living Outrageously, and Social Q&A. I'm the author of the Amazon best selling Outsource Your MVP and am a world record holder.

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The Video That Changed My Perspective On Life
June 1, 2013 mattkelly.com.au Outrageous
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It’s been 557 days since we launched episode 1 of the Living Outrageously Podcast, and I can legitimately say that on the day episode 1 shipped, we had no idea what would come of it. With a lot of learning, research, strategy, recording, editing and hustle, each week we shipped a 40 – 60 minute uncut, uncensored episode of story telling with the intent to engage, motivate and encourage those who stumbled across our videos.

With some hustle (and a lot of luck), we found ourselves receiving a range of emails each day from viewers who were excited about the show, and wanted to tell us their story. Each email was humbling, and on almost every occasion, a phone conversation was sparked where Dave and I would discuss not only how amazing the viewers were, but the learnings we received from them, and what we could take from these to improve.

Some 60 hours in front of the camera has taught me a bunch. I’ve learned how to build and engage, I’ve gotten better at story telling, and I’m significantly more confident in front of the camera. However I always thought that our ‘product’ was the video we shipped each week.

This week I realized something. The tangible result of our work was a video and a number of viewers, but the truth is, on a deeper level we created a reason, an excuse, a manifesto, justification and connection. We put a methodology around living the life you want to live. The product is the wider groups application of that methodology, and without a passionate group around you, it’s impossible to execute on that.

It’s been 2 months since we released our most recent episode of the LOP, and our community (the Samurai Lounge), have taken it upon themselves (completely unsolicited) to take over the channel for a week and share their stories. The above realizations and reflections came from this video.

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  • Name: Matt Kelly
  • E-mail: matt@mattkelly.com.au

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